Tactical Email Planning – Planning for Success: A Roadmap for your Mailchimp Campaign

Friday, October 8th, 9am EST

Great email marketing doesn’t happen by accident. To build a really successful campaign you need to plan ahead and execute your program with accuracy.

As a professional digital marketer for over 20 years, MaryAnn has designed email programs for businesses and nonprofit organizations to build brand awareness, drive engagement and create revenue streams to support her clients’ goals.

In this session you will learn:

  • How to create a campaign plan that engages your audience
  • The steps you need to take before, during and after your campaign to run it successfully
  • Key features of Mailchimp that you can use to run your campaign professionally

MaryAnn Pfeiffer

MaryAnn Pfeiffer

Mailchimp Pro Partner and Founder of 108 Degrees Digital Marketing

108 Degrees Digital Marketing is a New Hampshire-based digital marketing agency that specializes in SMB and nonprofit clients. In addition to her strategic work with clients, she also coordinates a team of creatives, software engineers, writers, and project managers on each assignment to ensure successful results and client satisfaction.

Prior to starting the agency, MaryAnn worked in software and Internet technology as a Product Manager and Marketing Director. Her adept knowledge of brand positioning and identity received noteworthy mention from the world’s foremost marketing strategist, Jack Trout, and provides thoughtful balance for her digital programs.

MaryAnn’s book about email marketing, Precision Email —7 Lessons In Engagement Strategy will release in the fall of 2021. 

Mailchimp expert
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