Freelance eCommerce & WordPress Website Designer, Mailchimp Partner & Technical SEO geek
Hi, I’m Simon! Freelance eCommerce & WordPress Website Designer, Mailchimp Partner & Technical SEO geek. With over 20 years of industry experience in website design and over 10 years of industry experience in email marketing.
I primarily build websites with WordPress & WooCommerce but I am also a Shopify Partner. I am a conference speaker on email marketing and Mailchimp. As well as delivering workshops & training on how to maximise Mailchimp for your business, I also offer Mailchimp campaign design and management services.
Session – Friday, October 8th
Emailution: iOS 15 & Beyond
With iOS 14.5 Apple’s new privacy features had a dramatic impact on Ads. Businesses soon realised they could no longer largely rely on rented space on someone else’s platform.
Apple iOS 15 will introduce privacy features that will both change the way you market via email to your customers but also shift the focus of email reporting and analytics.
Email marketing is an owned marketing channel in which you are privileged that your readers want and choose to hear from you. If you don’t adapt your practices, prepare to fail.
In this session you learn:
- An Overview of Apple’s New Privacy Features
- How Apple’s Changes Affect Email Marketing
- How to Adapt Your Email Marketing Moving Forward
- How You Should Rethink Reporting and Analytics