Chimp Chats – Episode 8
Segmentation – Tags and Groups
Struggling to understand who your customer actually is?...and what motivates them?
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Successful marketing is NOT about treating everyone the same, it’s about identifying groups of individuals that have things in common and treating each of these groups differently. Saying different things to them, showing them different images, selling them different products.
Segmentation is the essence of successful marketing. Sending the right email, to the right people, at the right time, is key to success (and by success we mean an engaged audience-people that open, read and respond to your emails).
In order to do this we need a way to identify people’s individuality…The way Mailchimp help us to do this is with Tags and Groups.
In last week’s Chimp Chat we talked all about: Segmentation – Tags and Groups
Find out more about:
- What the difference is between Tags and Groups
- When to use them
- Why to use them
- How they can improve your marketing strategy
Watch Chimp Chat Episode 8 – Segmentation – Tags and Groups👇
Head over to our Youtube Channel to see previous episodes and subscribe so you don’t miss a thing.
Want to learn more about segmentation in Mailchimp?
Here’s some past blogs to help
- Mailchimp Tags vs Mailchimp Groups
- Segmentation: The key to Mailchimp Success
- The Segmentation Rules of Mailchimp & Email Marketing
Chimp Chats are live every Friday at 12.30pm (UK time). Episode 9 is on Friday 23rd July 2021 and will be all about: Landing Pages
Have a question you’d like Chimp Chats to answer? Let us know at firstname.lastname@example.org
Robin Adams is a business owner who is passionate about helping businesses build effective marketing systems that work and don't waste money. Having a lifetime of Marketing experience (he's got a degree in Marketing before there were degrees in Marketing!) and having worked for big and small businesses and both client and agency side, he understands not only the theory, but the systems that are required to underpin everything.
51% marketer and 49% Chimp, Robin is the main man behind chimpanswers.com and the Mailchimp Answers Facebook Group - the world's biggest Mailchimp User Group. Connect with him on Linkedin.
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