Building a Mailchimp System from Scratch

Email Marketing consistently sits at the top of the charts when it comes to marketing activities and the return on investment (ROI) they generate. To really take advantage of the fantastic returns available, you need an email marketing system that is effective in communicating with your customers, but also one that’s easy to manage, and is the right fit for your business.

Chimp Answers combines marketing and Mailchimp to help build a system that is the perfect fit for you, your prospects and your customers, whatever your business area.

Three things to know…

If you’re considering getting an email marketing system for your business, here are answers to the top 3 questions we get asked about this service, to help understand how it can help you.

Where do I start?

If you’re not sure if you want a system, we’ll help walk you through the process so you understand everything about the system and how it will benefit your business. It’s never templated, but is completely bespoke to your business and your prospects and customers

How do I know it's going to work?

We’ve build systems for all types of business and combining our knowledge of best practice in Mailchimp, along with an underlying knowledge in successful marketing, we’ll build a system that has every chance to succeed.

I don't just need an email system, I need a marketing system

As marketers first, we are able to advise on the full range of marketing tools and activities that you can use to succeed. Email marketing is a part of a broader marketing system every business should have and we’ll help point you in the right direction 

Building a system from scratch can be scary, but it needn’t be

It’s probably safe to say that most businesses out there realise the benefits of having an email marketing system. It can communicate and build relationships with prospects without any direct involvement. It can drive them to take the key actions, that turn them into customers… and it can continue to build relationships and get those customers not just to buy more, but to tell others about you.

…and this isn’t just for e-commerce or online businesses, this is for all types of business.

The thing is that most business owners are very good at ‘their thing’. It’s why they’ve got a business in the first place. Unfortunately, being good at ‘their thing’ doesn’t make them great marketers, let alone email marketing system builders.

Time is a limited resource and when you’re running a business, you don’t have the time to learn, develop and test your own system, let alone know if you’re doing it the right way.

Chimp Answers are specialists at building email marketing systems using Mailchimp, the world’s biggest email marketing tool.

With an intimate knowledge of the technology, along with over 25 years experience in all aspects of marketing, we work with you to build a system that works, adapting it to your circumstances and ensuring it’s a perfect fit for you and your customers.

No business is the same, and so each system we build is bespoke, meaning it’s tailored to your specific needs and those of your customers.

…and as marketers, we know it’s never about getting the technology to work , it’s about effectiveness and efficiency, getting the results you need in a way that fits with your business and is easy to manage.

We asked Robin to run a basic MailChimp training course for local businesses, giving them some background and an introduction to the tool. The 3 hour sessions have been brilliantly received by those attending, and they’ve left with skills and knowledge that they have been able to apply straight away.

We’ve run 5 individual courses so far over the last 12 months and have plans to run more throughout the year. Robin’s understanding of MailChimp and his marketing background make him an ideal person to help small businesses navigate the software and understand how to use it for their business, and this has been reflected in the feedback for the courses.

Anne Dawson

Manager, Southern Entrepreneurs

Why Choose Chimp Answers?


We're Approved Mailchimp Pro Partners, so you can be assured we know our stuff



This is not about vanity, this is about results. Our projects deliver every time


We've glowing reviews and feedback from all of our clients on their experience.

How it works

Whenever we’re approached by someone who wants a new email marketing system built, we want to make sure that it’s fit for purpose and fit for the business. That’s why we go through a series of structured steps to ensure that nothing gets missed and that the system does what it needs to.


Through discussion we understand about your business, your customers and your objectives for the system. This, combined with our in-depth knowledge of Mailchimp and years of marketing expertise, allows us to get all the information we need to build an effective system.
Mailchimp Blueprint


Taking all the information available, we then develop a detailed blueprint of the system, covering all the necessary elements involved, such as data capture, automations, design and structure. This is pulled into a proposal which becomes a blueprint for the implementation.


Once the blueprint has been agreed, we move into delivery mode, turning a plan into reality, and building everything in the system to meet the initial objectives. We work with you to help generate any content required, editing your words into powerful communications.
Mailchimp Handover & Training

Handover & Training

Once the system is ready, we then go through a handover and training process, ensuring you know how it works, what you need to do keep it running and help you with some of the key things you need to know about Mailchimp.

Pricing & Timing Guidelines

As with many projects we work on, it’s hard to give a complete breakdown of the potential costs involved, but to give some indication of the potential costs, we’ve built systems which have ranged in cost from $500 (£350) up to $4,000 (£3,000).

In terms of how long it takes to build a system, the planning/blueprint generation stage usually take 2 weeks, and then even for the biggest systems, we’re able to complete them within a 4 week timeframe. 

'...saved me around £1000 per year'

I run a small vacation rentals business based in Nice, France.  Managing mutiple bookings and guests is time consuming and details can be missed.  ChimpAnswers helped me set up a series of automated emails to improve the customer experience and upsell small add-ons to their stay.

I'm now looking to reproduce the automation sequence in other languages to serve specific markets which will give an even better experience to my customers.

ChimpAnswers explain how Mailchimp works in simple layman's terms so that I can understand it for myself. I wouldn't hesitate to use them again if and when I need further assistance.

Ralph Moorhouse

Owner & Founder, Paris Nice Vacations

Book A Discovery Call Today

If you are thinking about building a new system and you want to have a chat with us about how we could do this, then why not book a discovery call with us to see how we can help you.

Just pick a date and time and we can spend 30 minutes discussing your challenges and how we can help.

Not based in the UK? read this…

Chimp Answers are based in the United Kingdom, but we help Mailchimp users all around the world. To avoid any confusion or disappointment, please make sure you adjust the time zone setting to your own time zone before making the appointment. This ensures the appointment is valid and we can get straight into things…

Any Questions?

We've tried to cover every base regarding Mailchimp systems, but if we've missed something or you want to know more before taking the next step, why not get in touch.

If your actively considering working with us in some capacity, why not book a chat with us.  Just click here to get started.

If you just want to fire us a quick email about this option, then use this form and we'll do our best to get back to you as soon as we can.


Need help with something else?

Rebuilding an existing system

“I need my existing system rebuilt”

Existing email marketing system struggling to perform, we can rebuild it

Moving to Mailchimp

“I need my system moved to Mailchimp”

Want to move your current system to Mailchimp? We can help

Optimising Mailchimp

“Can you run my existing Mailchimp work better?”

Want your existing system to run smoothly and effectively… we’re here