Chimp Chats – Episode 4

Email Design – how important is it really?

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It’s a privilege to be invited to someone’s inbox, and so, if you have already been granted that privilege don’t we owe it to the recipients to send them something packed with value and that looks great too, or maybe design doesn’t matter as much as we may think because content is key?

In this weeks Chimp Chat we discuss email design-how important is it really?

Mailchimp extraordinaire Vicky Glass joined me over on Chimp Chat where we talked about Email design and how important is it really.

Find out more about:

  • Why design isn’t as important as people may think
  • How content trumps design every time
  • Planning is key
  • The thing you need to have in place before you begin to even think about design
  • Images – how many is too many
  • Logos, branding and fonts
  • Call to actions (CTA’s)
  • Test, test, test….and much more

Watch Chimp Chat Episode 4 – Design – How important is it really 👇

Head over to our Youtube Channel to see previous episodes and subscribe so you don’t miss a thing.

Want to learn more about Design?

Here’s some past blogs to help

Chimp Chats are live every Friday at 12.30pm (UK time). Episode 5 is on Friday 25 June 2021 and will be all about Subject Lines – hitting the inbox and getting it opened.

Have a question you’d like Chimp Chats to answer? Let us know at

Robin Adams

Robin Adams

Robin Adams is a business owner who is passionate about helping businesses build effective marketing systems that work and don't waste money. Having a lifetime of Marketing experience (he's got a degree in Marketing before there were degrees in Marketing!) and having worked for big and small businesses and both client and agency side, he understands not only the theory, but the systems that are required to underpin everything.
51% marketer and 49% Chimp, Robin is the main man behind and the Mailchimp Answers Facebook Group - the world's biggest Mailchimp User Group. Connect with him on Linkedin.


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