Chimp Chats – Episode 4
Email Design – how important is it really?

Struggling to understand who your customer actually is?...and what motivates them?
Use this FREE Customer Avatar Worksheet to develop your marketing activities with a specific person in mind and ensure you know what to say and where to say it - Download it now!
It’s a privilege to be invited to someone’s inbox, and so, if you have already been granted that privilege don’t we owe it to the recipients to send them something packed with value and that looks great too, or maybe design doesn’t matter as much as we may think because content is key?
In this weeks Chimp Chat we discuss email design-how important is it really?
Mailchimp extraordinaire Vicky Glass joined me over on Chimp Chat where we talked about Email design and how important is it really.
Find out more about:
- Why design isn’t as important as people may think
- How content trumps design every time
- Planning is key
- The thing you need to have in place before you begin to even think about design
- Images – how many is too many
- Logos, branding and fonts
- Call to actions (CTA’s)
- Test, test, test….and much more
Watch Chimp Chat Episode 4 – Design – How important is it really 👇
Head over to our Youtube Channel to see previous episodes and subscribe so you don’t miss a thing.
Want to learn more about Design?
Here’s some past blogs to help
- Welcome Emails
- Mailchimp Website Forms-A request to all web designers
- Removing unwanted styling from campaigns
Chimp Chats are live every Friday at 12.30pm (UK time). Episode 5 is on Friday 25 June 2021 and will be all about Subject Lines – hitting the inbox and getting it opened.
Have a question you’d like Chimp Chats to answer? Let us know at robin@chimpanswers.com

Robin Adams
Robin Adams is a business owner who is passionate about helping businesses build effective marketing systems that work and don't waste money. Having a lifetime of Marketing experience (he's got a degree in Marketing before there were degrees in Marketing!) and having worked for big and small businesses and both client and agency side, he understands not only the theory, but the systems that are required to underpin everything.
51% marketer and 49% Chimp, Robin is the main man behind chimpanswers.com and the Mailchimp Answers Facebook Group - the world's biggest Mailchimp User Group. Connect with him on Linkedin.
Join Our Troop
Like this article? Subscribe now to receive free tips and resources on Mailchimp and marketing.
Your email will be managed in accordance with our privacy policy which you can view here. Unsubscribe at any time.
The Mailchimp Fundamentals
There are some things that are 'Fundamental' to doing Mailchimp the right way.
We call them 'The Fundies'
Join the World's Biggest Mailchimp Community
The Mailchimp Answers Facebook group is the world's biggest Mailchimp community
Everyone has Questions
Understand the 10 most asked questions about Mailchimp... and get the answers to each of them.
A short video course with screen captures of the 10 most popular questions about Mailchimp.
0 Comments