Next Training Date: Thursday 4th February

Mailchimp shouldn’t be difficult, but you’re still struggling.

You need to…

Kickstart Mailchimp

A live, one day training course to help you to do Mailchimp the right way

Kickstart Mailchimp is THE course to get you on the track to success with Mailchimp.

Covering the essentials of Mailchimp, how email marketing actually works and with practical, live demonstrations in Mailchimp, you’ll leave confident you can do Mailchimp the right way.

Join us on

Thursday 4th February 2021

Click Here to get the course specifcs


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Build Solid Foundations

Understand Email Marketing

Capture New Leads

Send Effective Emails

Damn You Mailchimp!!!!

It should be so simple…

Email Marketing should be easy… Send an email to a database of email addresses.  Simple right?

Well, it’s obvious it’s not so simple… Every day I hear Mailchimp users complaining…

“I don’t understand how it works…”

“I’m confused how to set it up…”

“I’ve sent a few emails, but I know I could do more”

If you’re new to email marketing and Mailchimp, getting your head around the right way to do it can challenging to say the least, and downright frustrating for many.


Email Marketing continues to have one of the highest ROI (Return on Investment) of any marketing activity.

…you regularly hear of entrepreneurs making millions from the email marketing.

…and yet when looking at Mailchimp, you struggle to send an email to the right people, let alone generate the promised fortunes you see others achieve.

…and even when you do manage to get it sorted and step forward, you’re still not convinced you’ve done it right, or if there is an easier way to do it.

Surely, it’s not that hard?

Is it?

If any of these comments apply to you then the Kickstart Mailchimp Training Course is perfect for you.

Over 360 minutes, spread across 4 sessions, you’ll learn all about Mailchimp and how to use it successfully to support your business.

You’ll learn the foundations of doing Mailchimp the right way.

You’ll understand how email marketing fits in with all your other marketing activity.

You’ll learn the best ways to capture data and emails to use in your email marketing.

…and you’ll get to grips with sending great emails, both on demand and automated.

Kickstart Mailchimp will show you how to do Mailchimp the right way, exponentially improving your email marketing, whilst saving you from wasting time and money on the things that just don’t work

Is This You?

  • Are you wasting time (& money),trying to get Mailchimp to do what you want it to do?
  • Do you get frustrated and again and again say to yourself “Mailchimp should be easier than this”?
  • Do you know you’re just scratching the surface on what you believe Mailchimp can help your business with?
  • Are you losing money, because you can’t capture leads, segment them effectively and deliver effective emails that drive sales… because you don’t know how?

If the Answer is YES to any of these questions then I’d love to extend an invitation for you to join the Kickstart Mailchimp Course and change things forever.

We Speak Fluent Mailchimp

Chimp Answers are one of the world’s leading Mailchimp Training & Education Experts.

We’ve trained hundreds of Mailchimp users around the world in how to do Mailchimp “the right way” and were one of the first 10 Mailchimp Partners to achieve “Mailchimp Pro Partner” status – a reflection of our skills and knowledge.

We created and continue to support the world’s biggest community of Mailchimp users – our FREE Mailchimp Answers Facebook Group (not a member? Join here).

…and we don’t just train businesses on how to succeed with Mailchimp, we use it every day ourselves.

Whether it’s to support the marketing of our own business (we only use Mailchimp ourselves for email marketing), or in helping develop marketing systems for other businesses built on a foundation of Mailchimp.

All this means that you can be 100% confident that our training courses are jam packed with up to date information, tips and resources, to ensure you have all the knowledge to start doing Mailchimp the right way.

Robin was a fantastic presenter and knows Mailchimp inside and out. This is the course if you're looking to get started or want to have a better understanding of what Mailchimp can do for your business.

Larry Snow

Business of Executive Protection

Course Introduction

The Kickstart Mailchimp training course is a one day training course designed to give you everything you need to get moving with Mailchimp and start doing it the right way for your business.

Each of the 4 sessions focuses on a key part of the overall equation, providing you with the answers and knowledge to take away and implement yourself.

…and it’s not just slides and knowledge, there will be live demonstrations on a real Mailchimp Account of how to actually do the things you need to be able to do to succeed… 

Which means you’ll not only leave with the knowledge, but also a clear understanding of the specific steps you can take to move your email marketing forward successfully.

The 4 sessions that make up the Kickstart Mailchimp training course

Mailchimp Foundations 

This session is focused on setting up a Mailchimp account from scratch and understanding the key elements within the system and how to use them.

You’ll watch as (using a Free Mailchimp Account) audiences are created, segmentation is explained and all the little tricks you need to get Mailchimp working smoothly are covered.

Building a solid foundation is essential to ensure you can leverage Mailchimp.

Planning & Preparation

In this session I’ll go through all the planning elements that you need to build your email marketing system in Mailchimp.

You’ll discover some of the key marketing things that need to born in mind and the importance of knowing who you’re targeting and what to say to them.

If you haven’t got a plan, you’re always going to struggle with Mailchimp.

Capturing New Leads

Through using Mailchimp for over 10 years, the biggest challenge most people face with the system is how to get the data into Mailchimp itself in the right way.

You’ll learn the many different ways data can be added to your audience and get to grips with Mailchimp landing pages, an incredibly easy way to get more leads.

We’ll also cover the key things you need to consider when capturing information.

Sending Effective Emails

The final session will bring all of the information you’ve learnt to this point into sharp focus as you develop the emails you’re going to send.

You’ll learn about the different types of emails, when to use them, and get tips and tricks on how to ensure your emails succeed…and of course, you’ll see live demonstrations of emails being built.

Sending emails is what you’re here for, and you’ll learn how to send your own great emails.

“Mailchimp should add value, not cost you time and money”

When I meet a business that I can see is really wasteful in their marketing I have a physical reaction… I shiver and get agitated, because I absolutely, positively, know in my heart they could (and should) be doing so much better.

Building a spine to their marketing and knowing how to communicate and engage with customers effectively is something I’m extremely passionate about… because if you’ve got a great business, you’re doing a disservice to your potential customers if they can’t find and learn about you.

I’ve been using Mailchimp for over 10 years, and have been a full time marketer for over 25 years, and I know how to ensure that Mailchimp is something that adds value to your business… and isn’t a waste of time and money.

…and that’s why I see the Kickstart Mailchimp course as a way of helping more businesses understand Mailchimp and develop an automated, online marketing system – and improve their understanding of marketing overall – now and in the future.

Robin Adams

Founder & Owner, Chimp Answers

Course Detail

The event will start at 1pm GMT (8am – EST)  and will be spread over 4 sessions with breaks between each session.  The schedule is as follows:

Start Time (All times in GMT/EST)

Content Covered

The event will be broken into 4 different sections (and a 5th Q&A session for VIPs), and the specific content is outlined here. (n.b. Timings and Content are subject to change) 

1.00pm (GMT) | 8.00am (EST)

Mailchimp Set Up

Once you’ve got a plan, you actually need to set things up in Mailchimp… so this session will be a live walkthrough of creating and setting up a new, FREE account.  It will build on the planning & preparation session and demonstrate:

  • A brief guided tour of the Mailchimp set up (as it currently is – things change quickly around here!)
  • Setting up your Audience correctly.
  • Building Fields, Merge Tags, Groups and Tags.

The session will conclude with a live Q&A for those watching.

2.30pm (GMT) | 9.30am (EST)

Break – 15 minutes

2.45pm (GMT) | 9.45am (EST)

Planning & Preparation

The biggest single reason businesses struggle with Mailchimp is that they don’t have a plan, so the first session is devoted to some of the bigger principles of Marketing, Mailchimp and Email Marketing to help you develop your own plan.  We’ll cover:

  • Who you are selling to
  • The “customer journey” that everyone takes (and you control!)
  • Where Mailchimp & Email marketing fits into this overall plan

…and then I’ll create the complete system that I’m going to build over the rest of the event (the one I build for all of my clients), including:

  • The emails I want to set up to be sent
  • The information I need to have in Mailchimp
  • The specifics of where and how that information should be stored in Mailchimp
  • The different ways I’m going to get the information into Mailchimp

…and the section will finish with a live Q&A for attendees. 

4.15pm (GMT) | 11.15am (EST)

Break – 45 minutes

5.00 pm (GMT) | 12.00pm (EST)

Data Capture

The biggest single issue that I see in the Mailchimp Answers Facebook group is how to use multiple forms effectively to track, segment and trigger automations.  The session is 100% devoted to that issue and I’ll cover:

  • How to ‘holistically’ view the ways people can get onto your audience.
  • GDPR, Consent and what you should/shouldn’t do.
  • The one thing EVERY point of entry to your audience should have.
  • Why Mailchimp’s own forms (apart from landing pages) should be avoided if possible.

Also, I’ll actually create, live, a Mailchimp Landing Pages and show you how to make them more effective and powerful.

The session will wrap up with a Q&A for live attendees. 

6.30 pm (GMT) | 1.30pm (EST)

Break – 30 minutes

7.00 pm (GMT) | 2.00pm (EST)

Creating Emails

Once you’ve got the data into Mailchimp, you obviously want to use it to send emails!  This session will focus on the actual emails you’re going to send and will include:

  • The different types of email and the ones you should always have in your account.
  • Templates – the right (and wrong) way to create an email.
  • Automations – the different types available and what you should/shouldn’t use
  • Campaigns – how to set up and dovetail with your Automations
  • Writing Emails – some general tips and advice on crafting an effective email campaign
  • Merge Tags and how they can work.

Also, I’ll be building, live, emails including:

  • A basic, branded template which can be used across the board for your emails.
  • A standard campaign
  • A basic of Automation.

And a final Q&A session for all attendees 

8.30 pm (GMT) | 3.30pm (EST)

Break – 15 minutes

8.45 pm (GMT) | 3.45pm (EST)

Live Question & Answer Session (VIP Only)

A live, 1 hour question & answer session for all VIPs where they can ask any outstanding questions they have about any aspect of the training and get the answers they need.

Including if I need to drop back into Mailchimp or WordPress and do more live demonstrations. 

 Stop doing it the wrong way and start doing it the right way

  • Stop wasting time (and money) trying to learn Mailchimp yourself
  • Stop creating extra work for yourself through bad system design
  • Start capturing leads from people who visit your website (and segmenting them)
  • Start making (more) money from email marketing
  • Start spending more time on the things you should be working on (not Mailchimp)
  • Start understanding how to make your clients Mailchimp much more effective

“…start getting some real results…”

I’ve known Robin for many years and behind the enthusiastic, fun and engaging personality hides the mind of a very smart, skilful and knowledgable marketing expert. 

He not only understands the bigger picture and how everything fits together, but has the skills, knowledge and technical ability to actually get sh*t done for you.

So, if you are feeling frustrated wasting your time and money on bad and ineffective marketing and want to start getting some real results from your spend, then I would suggest you think seriously about working with Robin.

Stuart Morrison

Founder, Mister Metric

You may be thinking to yourself…

In developing this training course, I’ve asked lots of people what they thought of it… and some of the questions or concerns they may have…

…and here’s a quick list of the main things that were mentioned… to put your own mind at ease.

“I’m too busy, I don’t have the time… when will I actually do it?”

The whole idea of the course is that it’s not meant to be a time vampire.  Ideally you’d attend each of the ‘live sessions’, but if you get a standard ticket, they’re all recorded, you can watch them at a time that works for you.

Also, the course is structured so that it’s sequential, so you aren’t trying to do too much in one go…

…and finally, the course has a natural flow built in… what you do in one session naturally flows into the next session and so it’ll build on your knowledge each week.

I can’t tell you that the course will take no time at all… the only way to grow your business is to invest in it regularly, and this course is no exception…

…but there’s no reason why you can’t over time adopt everything that we cover in the course.

“But I’m useless with Technology. Can I still achieve success?”

Not everyone is a techno-geek-god… which is why everything in this course is created with simplicity in mind.

The sessions are designed to be easy to follow and as I’ll be doing things live you’ll see everything I do as build things up…

…and since the training is fully recorded, you can watch at your own pace, pausing and replaying things if you’re not sure.

You’ll also have access to my “Kickstart Facebook Group” where you can ask me questions relating to course content.

The course is designed for you to succeed… the technology is there purely as a means to get you the right result.

“Will this really work for my business?”

I’ll be honest, I’ve not tested every single type of business that could employ the system I teach and whether it’ll be appropriate to their marketing… so I can’t GUARANTEE it.

However, it is grounded fully in sound marketing theory (I’m a marketer first and foremost) and is structurally sound.

…and so I’m 99% certain this is going to work for you, no matter your business – butcher, accountant, VA, garden centre, social media consultant… it’ll work.

There is no reason at all to think that this won’t work for your business if you apply it correctly.


“Do I really have the ability to do everything in the course?”

There is absolutely nothing in this course that can’t be achieved with a bit of time and effort.

I’ve been building these types of systems with Mailchimp for several years and know that even the most conservative business owner can get things moving in the right direction.

…so no matter your level of expertise, there is no reason at all why you shouldn’t be able to follow and implement things yourself.


“A Unique Combination”

I came to Robin as he was the go-to guy when it comes to MailChimp… little did I know that MailChimp was just the first step and his understanding of the bigger picture and the customer path was an area that he’s really been able to help with.

I achieved my first ever ‘5 figure month’ working with Robin and we’re continuing to develop my overall marketing strategy. Robin’s strategic insight coupled with the ability he can get his hands dirty in systems is a unique combination and ensures that those who work with him get the top line view, but practical, implementable advice.

Shirley Goodgroves

Owner, Two Birds London

Why Mailchimp?

So why are we using Mailchimp for this training?  There are a number of reasons which might be good to know if you’ve not used it before…

  1. You get the full functionality of the system for Free – One of the great things about Mailchimp is that you can use it (and use most of it) for Free!… in fact, for many, the only reason to actually pay for Mailchimp is to get access to chat support (but that’s what the world’s biggest user group – Mailchimp Answers is all about!)
  2. It’s the biggest player in the email marketing/marketing automation arena – which means that it’s robust, has the best chance to get your emails into someone’s inbox and is continually being developed.
  3. It’s perfect for small businesses – I’ll be the first to admit that Mailchimp isn’t the most advanced tool out there… but it does what 99% of small businesses need, without the bells and whistles, and is pretty easy to pick up and use.
  4. It’s easy to integrate with other tools – which means that if there’s something else you want to do, chances are it’ll play with Mailchimp very nicely.
  5. It’s not a dumb chimp – despite the fact that most of Mailchimp is free, it doesn’t mean it’s basic.  You can segment your database and automate within the free account.
  6. I know it ‘intimately’ – There isn’t a day that goes by that I’m not logged into Mailchimp for either myself or my clients… so chances are that if you’ve got an issue, I’ve probably encountered it!

The bottom line is that Mailchimp works… and works for pretty much any business that’s looking for help with building an email marketing system – and as such is the perfect tool to build a basic email marketing system with.

…and if you don’t currently use Mailchimp?

Well, this IS a Mailchimp training course, and so if you’re currently using another tool, the content won’t be applicable… but the purpose of the course is to show how, from a blank canvas, you can create a full system in Mailchimp – so if you do want to move over to Mailchimp, this course will give you all you need to know.

This Course is NOT for everyone

I’m a great believer that action delivers results… and that focused action delivers even better results.

…so if you want to attend the live training, watch the videos, learn a load of stuff, but not actually take action – that’s your call – but nothing will happen in your business and thus this training isn’t really for you.


if you want to get your hands dirty, learn a load of really valuable stuff, be prepared to share, be vulnerable, be held accountable by me and the others on the course… and GET THINGS DONE… then get on board… we’re waiting!!!

What’s the Catch?

(because there’s always a catch… isn’t there?)

No catch… none at all…

I believe that to succeed, a business needs to be authentic and real – and that’s what this training is all about

The fact is, I’m not going to get rich from running this training… but I get a huge amount of pleasure when I see businesses who are struggling with their marketing, realise what they’re doing wrong and change course…

…and if a couple of them give me a bell after the course and say… hey Robin… can you do this for us… great 🙂

…but it’s about helping businesses be better at marketing and to use Mailchimp effectively… isn’t that what you want too?

So no catch… just 6 hours of quality, focused content days of focus to build an email marketing system with Mailchimp and turn your marketing around 

Where it is natural that any delegate to a Mailchimp course wants to be able to send an email, Robin’s approach is far more strategic and really challenges you to think about the best approach to manage your email list, how data reaches your mailchimp list, and then moves forward as to what emails are to be sent to this list and then how to craft that mail. Such an approach goes well beyond expectations

Andrew Nash

Owner, Sussex Promotions

Robin knows his stuff on emails and marketing… he got me moving in the right direction quickly and accelerated my knowledge

Ash Taylor

Owner, In2Out Business

Why you need to act NOW

Running a full day video training course is extremely intensive as they require me to not only deliver great content and knowledge, but in a very concise amount of time… and to get it right first time!

The fact that you’re viewing this page is an indication that you can start the course very soon, but the software I’m using has a strict capacity for attendees and I’ll be shutting the doors soon.

…and if you’re thinking “no worries, I’ll catch it the next time…” you might…

…but I’m not exactly sure when the next Kickstart course will be – so it’s your call.

But, much more importantly, you’ll miss the chance to actually start implementing and getting results as soon as possible.

My business coach often mentions an old Chinese proverb:

The best time to plant a tree was 20 years ago. The second best time is now.

So get off the fence… and plant your tree right now!

“…a weight off my mind and a clear vision forward”

Although I’d been in business for several years, and developed quite a successful business I was struggling to develop a coherent marketing plan.  

A few meetings with Robin cleared my mind and gave me a clear priority list of what I needed to do next (and also what not to do!).

It was a big weight off my mind and I now have a clear vision forward for my business, which has reduced my stress and helped me grow my business even further.

Robin’s ability to combine the broad strategic thinking with hands on implementation skills is a perfect combination.

Ellie Kelly

Founder, Buttons Parties

Do you get a Guarantee?

Most definitely.

I guarantee that if you watch all the sessions, implement what you learn in each session and build your marketing pillars, you will have a true understanding of what types of marketing work and when, and will have a system that will capture leads and help convert them into customers.

If for whatever reason, you disagree with this, then let me know within 30 days of the training day and you’ll receive a full refund from the course.


…but based on previous experience, the training is more likely to fundamentally change your business for the better.

Excellent value in signing up for this course. I wasn't able to attend the live sessions, but have listened to all the recordings and have learned so much.

Judith Andrews

Founder, The Business Tamer

What do you do Next?

There’s not much else to say… you just need to decide. 

Are you in or out?

Just decide on which level you want to enter at and go for it!

If you’ve got any additional questions, feel free to email me – – but I reckon you’ve got everything you need to make a decision.

I really look forward to seeing you on the training and celebrating your success as you develop your own email marketing system with Mailchimp.

Course Date – 4th February 2021

…and remember, if you’ve got a coupon code for the training, you can apply it at checkout to claim your discount.

Event Tickets

Chimp Answers

Mailchimp Kickstart (Standard)

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Mailchimp Kickstart (Gold)

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Chimp Answers

Mailchimp Kickstart (Standard)

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Mailchimp Kickstart (Gold)

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