If you’re on a Mailchimp Standard Account (non-legacy), then there is a high chance that you are paying for things you don’t need. We’re talking about your unsubscribes…
To understand what to do, (if anything) you need to get a handle on what these terms mean to you and Mailchimp. Once you know this, it’s a lot easier to handle.
Watch Episode 6 of Chimp Chat where we talk about Email Zombies – ya know, those people who never open your emails but are still on your list and may be costing you money.
Keeping your audiences organised and relevant is an important part of email marketing, but how do we know when a subscriber is really ‘gone’…as in, they are in your audience (list) but really shouldn’t be…and actually, perhaps, don’t want to be?
Who has access to your Mailchimp account?… How you should manage users and agencies who have access to your data in a GDPR & Data Protection world.
Mailchimp new subscriber alerts not sending? – it could be because you’re not using a Mailchimp form – here’s why it happens and a workaround