Chimp Chats – Episode 7
The first 100 – getting started with email marketing
Struggling to understand who your customer actually is?...and what motivates them?
Use this FREE Customer Avatar Worksheet to develop your marketing activities with a specific person in mind and ensure you know what to say and where to say it - Download it now!
No matter how you look at it, you can’t benefit from email marketing unless you have people to email (people in your Mailchimp Audience). Therefore, it is vital to have a system for collecting emails (with the email owners permission of course) if you are to succeed.
Regardless of whether you are new, growing or grown-getting people into your audience and keeping them there is the most important thing in email marketing.
We’ve highlighted how to grow your list into 3 key areas:
Target market – have a group of people to ask whether they want to go on your list (and not just anyone)
Method – A way to capture the people that want to go on your list
A reason to sign up – make it worth their while-an inbox is a privileged place to be invited into
In last week’s Chimp Chat we talked all about: The first 100 – getting started with email marketing
Find out more about:
- How to get those first 100 subscribers to your email list
- How to capture them
- What you can do with them
- How to avoid them being zombies
- How to engage with them and much more!
Watch Chimp Chat Episode 7 – The first 100 – getting started with email marketing 👇
Head over to our Youtube Channel to see previous episodes and subscribe so you don’t miss a thing.
Want to learn more about target audience and getting started with email marketing?
Here’s some past blogs to help
- Understanding the Customer Avatar-Getting clarity on Markets, Avatars and how they work
- Building a customer avatar
- Why Consent is so Important in Marketing
- Welcome emails – the most important email you will ever send
Chimp Chats are live every Friday at 12.30pm (UK time). Episode 8 is on Friday 16 July 2021 and will be all about: Segmentation using Groups and Tags
Have a question you’d like Chimp Chats to answer? Let us know at firstname.lastname@example.org
Robin Adams is a business owner who is passionate about helping businesses build effective marketing systems that work and don't waste money. Having a lifetime of Marketing experience (he's got a degree in Marketing before there were degrees in Marketing!) and having worked for big and small businesses and both client and agency side, he understands not only the theory, but the systems that are required to underpin everything.
51% marketer and 49% Chimp, Robin is the main man behind chimpanswers.com and the Mailchimp Answers Facebook Group - the world's biggest Mailchimp User Group. Connect with him on Linkedin.
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