No matter how you look at it, you can’t benefit from email marketing unless you have people to email (people in your Mailchimp Audience). Therefore, it is vital to have a system for collecting emails (with the email owners permission of course) if you are to succeed.

Regardless of whether you are new, growing or grown-getting people into your audience and keeping them there is the most important thing in email marketing.

We’ve highlighted how to grow your list into 3 key areas:

Target market – have a group of people to ask whether they want to go on your list (and not just anyone)
Method – A way to capture the people that want to go on your list
A reason to sign up – make it worth their while-an inbox is a privileged place to be invited into

In last week’s Chimp Chat we talked all about: The first 100 – getting started with email marketing

Find out more about:

• How to get those first 100 subscribers to your email list
• How to capture them
• What you can do with them
• How to avoid them being zombies
• How to engage with them and much more!

Watch Chimp Chat Episode 7 – The first 100 – getting started with email marketing 👇

Head over to our Youtube Channel to see previous episodes and subscribe so you don’t miss a thing.

Want to learn more about target audience and getting started with email marketing?

Here’s some past blogs to help

• Understanding the Customer Avatar-Getting clarity on Markets, Avatars and how they work
• Building a customer avatar
• Why Consent is so Important in Marketing
• Welcome emails – the most important email you will ever send

Chimp Chats are live every Friday at 12.30pm (UK time). Episode 8 is on Friday 16 July 2021 and will be all about: Segmentation using Groups and Tags

Have a question you’d like Chimp Chats to answer? Let us know at robin@chimpanswers.com