Attention Small Business Owners, Entrepreneurs and pretty much anyone who uses Mailchimp for their business…

You’ve got Mailchimp questions…

Now get the answers

The most asked Mailchimp questions answered on video

Everybody’s got questions…

Learning a new system from scratch is never easy.

Understanding the basics and then pushing on to learn the ‘right way’ to do things that will ensure you’re both effective and efficient.

It takes time and energy, and you can never be sure that there isn’t a ‘better way’ of doing things.

You make a list of things you want to know and tick them off as you get the knowledge… but you’re still adding to the list all the time – and the list never goes away.

…and we’ve all got the same questions

The thing is, everyone is in the same boat. With a system like Mailchimp it doesn’t matter whether you’re just starting out, or are taking it to the next level, there’s always stuff you want to know, how to do it quicker, how to do it right.

Every day in the world’s biggest Mailchimp User group (Mailchimp Answers), I see the same questions asked again and again.  You are not alone.

Wouldn’t it be nice if we could just get the answers we need to both the questions we’ve got, but also the questions we’re going to ask in the future.

A hitlist of the things that we want and need to understand to take Mailchimp where we want it to go for our business.

The Top 10 Questions asked about Mailchimp

Over the last few months, I’ve audited the Mailchimp Answers Facebook Group (and a few other Mailchimp groups) to identify the questions that people ask again and again… and I’ve recorded a video to answer each of them and now you can get all 10 in an easy to use series.

Each video focuses on one specific question (listed below) and gives you the answer. 

…and these aren’t ‘slide heavy’ videos… they start with a single slide to explain the answer, and then they dive into Mailchimp itself, showing you the exact steps so you can follow along and do things the right way.

They’re your’s to keep… and I’ll be ensuring that as Mailchimp grows and develops (as it always does), that I ensure each of them is ‘up to date’ – and I’ll let you know when they are – so you can update your processes as well.

With this series, you can stop asking the questions, and wasting valuable time trying to get the answer – and cut direct to the right way to do things.

Time is the one resource that we can never get back – so stop wasting it trying to learn it yourself, or implementing ‘half-baked’ answers you’ve collected – get the right answers to the key questions immediately. 

“…start getting some real results…“

I’ve known Robin for many years and behind the enthusiastic, fun and engaging personality hides the mind of a very smart, skilful and knowledgable marketing expert.

He not only understands the bigger picture and how everything fits together, but has the skills, knowledge and technical ability to actually get sh*t done for you.

So, if you are feeling frustrated wasting your time and money on bad and ineffective marketing and want to start getting some real results from your spend, then I would suggest you think seriously about working with Robin.

Stuart Morrison

Founder, Mister Metric

The 10 Most Asked Mailchimp Questions

The Mailchimp Answers Facebook Group was launched in spring 2016, with the goal of helping Mailchimp users around the world, get the answers they needed, but couldn’t find within the Mailchimp help system.

Since then it’s grown into the biggest Mailchimp user group in the world and now boasts a membership of over 9,000.

From the point the group was founded to today, the same questions get asked again and again…

…and so over the last few months I’ve audited all the questions asked and identified the top 10 queries that are repeatedly asked about.

I’ve even reviewed the questions asked in other Mailchimp user groups to check that they’re the same ones (they are!).

They’re not in any order, but these are the questions that get asked the most…

“Does someone have a beginners video for using Mailchimp?”
Everyone wants to know where to start and so there is always a “where do I start” question asked by new Mailchimp users.

“How do you create a nice basic template to use to send emails in Mailchimp?
We all want our emails to look nice and so people are always wanting to know how to make them look good for when they are sent.

“What should I do with unsubscribes and cleaned emails? Should I Archive them?
Many people don’t really understand what an unsubscribed or cleaned email and know what to do with them. The recent introduction of archiving just confuses things a little more.

“How do I automatically send a PDF or a guide to someone who completes a form?
Probably one of the most asked questions of all – we all want to send files and guides to people who complete a form… but it’s not so obvious how to do it.

“How do I avoid the spam or promo folder when I send an email?
Many people don’t really understand what an unsubscribed or cleaned email and know what to do with them. The recent introduction of archiving just confuses things a little more.

“What’s the best way to test how an email looks?
Testing is an essential part of Mailchimp, and yet many don’t understand the different options and they’re pro’s and con’s.

“How do I segment my audience based on a click in an email?
One for more advanced users… can you segment on a click?… so that you can start sending different content to people with different interests.

“How do I resend a campaign to people who didn’t open it the first time?
Some people worry about whether this is a good idea… (hint – it is!), but aren’t sure how to resend it but avoiding people who opened it the first time.

“How do I use merge tags in my emails?
A merge tag allows the content to be personalised and thus more relevant to the individual… and personalisation is always a good idea in emails.

“How do I add existing audience members to a new automation I’ve created?
When you create a new automation, it usually just goes to new people… how do you send it to existing audience members?

There are undoubtedly more questions out there (I may end up expanding this to 20 questions in the future), but these are the ones that are asked the most.

Robin is a man of his word. He promised an in depth hands on course and he delivered. Packed full of actionable detail its just the thing if you want to run automated campaigns using Mailchimp.

John Orr

Owner, Costume Hire Direct

It was great to deal with someone who not only understood the Mailchimp side of things but who also was in tune with what I wanted to achieve and who was on the same wavelength as me with regards to the needs of my business.

Angela Croall

Owner, Angels Locks

Your Expert Guide

OK... so why should you trust me on this (and I appreciate that it's key you do if you're going to get the results you need!)

My name is Robin Adams, and I'm the cheeky "thumbs-aloft" guy in the picture.

Cheesy right?

I know, but I kinda like it and if you ask those who know me, the image is pretty appropriate - positive, upbeat and passionate about what I do.

I've been involved in marketing my entire adult life (I got a marketing degree back when there weren't many places that actually did marketing degrees!) and since then I've worked in companies big and small, both agency and corporate, developing my marketing chops (and a learning a bit of sales too!). I've now racked up over 25 years experience.

Back in 2009, I started my own marketing agency, and since then have helped small businesses get to grips with their Marketing, both from a strategy point of view but also from an actual technical implementation view.

I'm fortunate to be the perfect blend of "Marketeer" and "Geek", and as such can not just look at things from a top-level strategic point of view, but have the skills and experience to actually implement a lot of what I talk about - which is a pretty unique combo nowadays.

So what about Mailchimp?

Mailchimp is something I've used since 2009 and over the years, being a bit geeky, I've really gotten under it's skin to learn as much as you can about it.

In late 2015, I realised that there was an opportunity to niche what i do down specifically into Mailchimp, offering support to businesses and individuals to help them get the more from it.

I started running training courses as well as handling a number of clients Mailchimp accounts, and then, in spring 2016, launched Mailchimp Answers as a group on Facebook, to build a community of users who could help others who were struggling with Mailchimp.  Since then, the group has steadily grown and now has over 9,000 members - it's the worlds largest community of Mailchimp users!

Mailchimp Partner Logo

My understanding and knowledge of Mailchimp continues to grow and in early 2019 I became a Mailchimp partner and am listed in the Mailchimp expert directory.  Mailchimp don't let just anyone become a Mailchimp partner - only about 30% of applications succeed - so I was especially happy to get in! I've also completed their certification course too!

Something else you should know about me...

One other thing you should know about me is that I'm a fully qualified Scuba Diving instructor, with nearly 1,000 dives to my name!

I qualified as an instructor in 2004, and even though I'm 'retired' now, I've taught hundreds of people to dive and overcome their fears of putting their head underwater.

...but what's this got to do the Mailchimp you may be asking?

Well, it's given me a pretty useful structured approach to teaching... and bags of patience.

Trust me when I say that after you've tried (and succeeded) in convincing someone who's actually afraid of water to put their head under the surface and continue to breathe through their scuba equipment...

...teaching people how to be effective at Marketing and to use Mailchimp isn't that big of an issue!

So there you have it...

I'm genuinely passionate about helping people get the most from their Marketing & Mailchimp and it frustrates me to no-end when I see a business not taking advantage of an effective marketing strategy to help grow their business.

Sneak Preview

Here’s a sneak preview of one of the videos… how you resend a campaign to people who didn’t open it the first time.

All these videos follow a similar format and give you the answers you need.

…and tap into some of the key things that everyone needs to know about Mailchimp (but Mailchimp don’t tell you!


How do you resend a campaign to people who didn’t open it the first time?


Frequently asked questions about the top 10 questions?

Yep… there are always questions – I’ll put the key ones here and if you’ve got one that isn’t covered – why not drop me a direct line and I’ll do my best to answer!

How long do I have access to the videos?

Access to the videos is permanent… you pay once and you’ll always have access to the so you can refer back whenever you need

Will the videos be updated?

Mailchimp is constantly evolving, which is why the videos will be constantly updated to ensure they stay relevant to the system

How much does it cost?

The basic cost to get access to the videos is £27, but there might be special offers available to reduce this cost.

No Answer To your question? Ask us directly...

4 + 9 =

“He really know his stuff…

I started working with Robin & Chimp Answers in 2015 and since then they've proved to be an essential part of my business.  When it comes to Marketing and MailChimp he really knows his stuff and have been able to not only help us build a marketing system that has increased our revenue, but develop a foundation to our business that will support us for many years to come.

Tone Tellefsen Hughes

Clinic Director, Lucks Yard Clinic

What's the Catch?

(because there's always a catch... isn't there?)

No catch... none at all...

I believe that to succeed, a business needs to be authentic and real - and that's what this training is all about

The fact is, I'm not going to get rich from running online training... but I get a huge amount of pleasure when I see businesses who are struggling with their marketing, realise what they're doing wrong and change course...

...and if a couple of them give me a bell after the course and say... hey Robin... can you do this for us... great 🙂

...but it's about helping businesses be better at marketing and to use Mailchimp effectively... isn't that what you want too?

So no catch... just quality, focused content focused on helping you use Mailchimp effectively and get your marketing working for you

Why Mailchimp?

So why are we using Mailchimp for this training?  

There are a number of reasons which

might be good to know if you've not used it before...

  1. You get the full functionality of the system for Free - One of the great things about Mailchimp is that you can use it (and use most of it) for Free!... in fact, for many, the only reason to actually pay for Mailchimp is to get access to chat support (but that's what the world's biggest user group - Mailchimp Answers is all about!)
  2. It's the biggest player in the email marketing/marketing automation arena - which means that it's robust, has the best chance to get your emails into someone's inbox and is continually being developed.
  3. It's perfect for small businesses - I'll be the first to admit that Mailchimp isn't the most advanced tool out there... but it does what 99% of small businesses need, without the bells and whistles, and is pretty easy to pick up and use.
  4. It's easy to integrate with other tools - which means that if there'ssomething else you want to do, chances are it'll play with Mailchimp very nicely.
  5. It's not a dumb chimp - despite the fact that most of Mailchimp is free, it doesn't mean it's basic.  You can segment your database and automate within the free account.
  6. I know it 'intimately' - There isn't a day that goes by that I'm not logged into Mailchimp for either myself or my clients... so chances are that if you've got an issue, I've probably encountered it!

The bottom line is that Mailchimp works... and works for pretty much any business that's looking for help with building an email marketing system - and as such is the perfect tool to build a basic email marketing system with.

...and if you don't currently use Mailchimp?

Well, this IS a Mailchimp training course, and so if you're currently using another tool, the content won't be applicable... but the purpose of the course is to show how, from a blank canvas, you can create a full system in Mailchimp - so if you do want to move over to Mailchimp, this course will give you all you need to know.

Do you get a Guarantee?

Most definitely.
I guarantee that if you watch everything and implement what you learn, you will have a true understanding of how you can improve your usage of Mailchimp and your marketing and will have taken big steps towards having a system that will capture leads and help convert them into customers.

If for whatever reason, you disagree with this, then let me know within 30 days of the training day and you'll receive a full refund from the course.


...but based on previous experience, the training is more likely to fundamentally change your business for the better.

It's Not For Everyone

I'm a great believer that action delivers results... and that focused action delivers even better results. if you want to get involved, watch the videos, learn a load of stuff, but not actually take action - that's your call - but nothing will happen in your business and thus this training isn't really for you.


If you want to get your hands dirty, learn a load of really valuable stuff, be prepared to share, be vulnerable, be held accountable ... and GET THINGS DONE... then get on board... we're waiting!!!

Robin knows his stuff on emails and marketing… he got me moving in the right direction quickly and accelerated my knowledge
Ash Taylor

Business Owner, The Implementation Coach

The training was great, I'm so glad I booked, while it seems simple enough to set-up there are so many features that aren't obvious that Robin has opened my eyes too. Very excited with the potential!!

Andrew Nash

Managing Director, Sussex Promotions

Purchase Access to the Videos for $49USD

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