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How would you like to watch me 

Build a Complete Marketing System with Mailchimp*

(*with a full recording you can watch again and again)


An exclusive one day live training event, and a complete recording if you can’t attend in person 

In 4 live sessions, over a single day, you’ll learn everything you need to know to build an effective email marketing machine with Mailchimp, including:

  1. Planning and how to make sure you have a clear goal for your system;
  2. How Mailchimp actually works (and how you can work it for you);
  3. The #1 Issue for everyone – How to get the data you need into Mailchimp;
  4. How to create automated emails that go to the right people at the right time.



A few days after the core Chimposium is finished, I’ll be running an exclusive special session for those of you who help others with their Mailchimp accounts. It’ll be jam packed with tips and advice on how to “handle” clients and their Mailchimp accounts, with some guidance on some best practices.

You all have the same questions…

About 4 years ago, I launched the Mailchimp Answers Facebook Group, and since then the group has grown to over 9,000 members and we’ve been able to answer thousands of questions.

The thing is, the same questions keep coming up, again and again…

  • “How do I link multiple forms to the same audience?”
  • “I’ve got several audiences, and it’s all getting very confusing…”
  • “I’ve installed Plug-in XXX and can’t get it to work…”
  • “How can I automate an email that…”
  • “My emails are going into the spam folder… how can I make sure they don’t?”
  • Mailchimp doesn’t work for me… I’m not making any money…”
  • “I’ve no idea how to manage my client’s Mailchimp account…”

Wouldn’t it be good to have something that can really answer all of these questions, once and for all?

 The Chimposium is a one day event, on April 9th, that will answer all of these questions… and more, so you…

  • Stop wasting time (and money) trying to learn Mailchimp yourself
  • Stop creating extra work for yourself through bad system design
  • Start capturing leads from people who visit your website (and segmenting them)
  • Start making (more) money from email marketing
  • Start spending more time on the things you should be working on (not Mailchimp)
  • Start understanding how to make your clients Mailchimp much more effective

“Mailchimp should add value, not cost you time and money”

When I meet a business that I can see is really wasteful in their marketing I have a physical reaction… I shiver and get agitated, because I absolutely, positively, know in my heart they could (and should) be doing so much better.

Building a spine to their marketing and knowing how to communicate and engage with customers effectively is something I’m extremely passionate about… because if you’ve got a great business, you’re doing a disservice to your potential customers if they can’t find and learn about you.

I’ve been using Mailchimp for over 10 years, and have been a full time marketer for over 25 years, and I know how to ensure that Mailchimp is something that adds value to your business… and isn’t a waste of time and money.

…and that’s why I see the Chimposium as a way of helping more businesses understand Mailchimp and develop an automated, online marketing system – and improve their understanding of marketing overall – now and in the future.

Robin Adams

The Mailchimp Guy



Did you hear the one about the business owner who lost $000s because they didn’t have a way of capturing or communicating with their leads?

It should be easy…

Build a location, get people to visit it, capture the details from those who are really interested, develop a relationship with them, get them to buy.

The formula hasn’t changed since the dawn of time… and it used to be so, so easy.

Nowadays… not so much.

Websites, Landing Pages, Automation, Emails, Data, Data, Data… 

With the importance of the online world in any business today, it’s no longer as easy as putting a board outside of your shop, or buying an advert in yellow pages and waiting for the phone to ring.

…and because it’s no longer simple, business owners are getting more and more confused about how to “build a system”, despite the many tools available to them.

…and they’re wasting time and money… and ending up with something that is either broken, or just plain doesn’t work – just like a leaky bucket…

The fact is that you can have a system that works for you and helps capture leads effectively, segments them (to ensure you’ve got a more relevant message) and is automated, leaving you the time to do what you should be doing – turning those leads into sales and delivering your product/service.

I know this because I build these systems for my clients on Mailchimp virtually every day.

…and in a single day, I can show you how to plan, set up, make live and automate this system, so you can concentrate on what you should be concentrating on

…but before I go on… let me ask you a few questions… 

Is This You?

  • Are you wasting time (& money),trying to get Mailchimp to do what you want it to do?
  • Do you get frustrated and again and again say to yourself “Mailchimp should be easier than this”?
  • Do you know you’re just scratching the surface on what you believe Mailchimp can help your business with?
  • Are you losing money, because you can’t capture leads, segment them effectively and deliver effective emails that drive sales… because you don’t know how?

If the Answer is YES to any of these questions then I’d love to extend an invitation for you to join the Chimposium on April 9th and change things forever.

…start getting some real results…

I’ve known Robin for many years and behind the enthusiastic, fun and engaging personality hides the mind of a very smart, skilful and knowledgable marketing expert. 

He not only understands the bigger picture and how everything fits together, but has the skills, knowledge and technical ability to actually get sh*t done for you.

So, if you are feeling frustrated wasting your time and money on bad and ineffective marketing and want to start getting some real results from your spend, then I would suggest you think seriously about working with Robin.

Stuart Morrison

Founder, Mister Metric

Surely it can’t be that hard, can it?

I started using Mailchimp nearly 10 years ago, and started to see how far you can really push it.

…and realised very quickly that you can push it pretty far… further than most people think.

Now don’t get me wrong, Mailchimp is free for most users… so it’s not like it’s going to be the most advanced tool ever, but I honestly believe that for 95% of businesses out there, Mailchimp is fine

…it’s robust, it’s the biggest email marketer out there, and it links to lots of other systems.

However, it quickly became apparent to me that there were lots of people out there who were barely scratching the surface when it came to Mailchimp… and as such were missing out massively on growing their business.

…and that’s where the Mailchimp Answers Facebook Group came about… is now the biggest community of Mailchimp users in the world.

The group has been running for over 3 years, but I recently realised that there was something missing.

Lots of people were asking techie questions, using it like a Doctor’s surgery, but weren’t getting into how to actually set up a system effectively… and just as importantly, how to make it a marketing machine.

…and that’s why I developed the Chimposium.

Giving you the marketing skills and knowledge I’ve collected in a lifetime of marketing that should underpin everything you do… along with the Mailchimp skills to be able to implement said marketing effectively.

…Marketing… and Mailchimp – a match made in heaven.

What is the Chimposium?

The Chimposium is a day to get Mailchimp working for you.

It’s 5 sessions, delivered online so you can follow along live

Each session will be recorded in full and made available to you after the event to watch at your leisure should you not be able to watch live.

Planning & Preparation

In this session I’ll go through all the planning elements that you need to build your email marketing system in Mailchimp.

We’ll cover some of the key marketing things that you need to bare in mind and the importance of knowing who you’re targeting and what to say to them.

Setting Up Mailchimp

This session is focused on setting up a Mailchimp account from scratch to support the system we’ve planned in session one.

You’ll watch over my shoulder as (using a Free Mailchimp Account) I set up the audiences, discuss and set up Groups/Tags to segment the audience, and make Mailchimp ready for the system.

Data Capture

From using Mailchimp for over 10 years, I know that the biggest challenge most people face when it comes to Mailchimp is how to get the data into Mailchimp itself in the right way.

I’ll show you how to build landing pages (and make them look good), and how to add forms to worldpress websites in the right way.

I’ll also cover off some of the key questions that get asked all the time when it comes to data capture


Once we’ve got the right data capture, we can start setting up the campaigns that actually send the emails.

I’ll cover confirmation emails, welcome series and ongoing newsletters, along with tips and advice on email design and testing.

Running Someone Else’s Mailchimp Account

In this special bonus session I’ll go through all the things I’ve picked up over the last few years managing multiple client Mailchimp accounts.

This will include Access, data management and working with templates & campaigns

Details of the Day

The event will start at 1pm GMT (8am – EST)  and will be spread over 4 sessions with  breaks between each session.  The schedule is as follows:

Start Time (All times in GMT/EST)

Content Covered

The event will be broken into 4 different sections (and a 5th Q&A session for VIPs), and the specific content is outlined here. (n.b. Timings and Content are subject to change) 

1.00pm (GMT) | 8.00am (EST)

Planning & Preparation

The biggest single reason businesses struggle with Mailchimp is that they don’t have a plan, so the first session is devoted to some of the bigger principles of Marketing, Mailchimp and Email Marketing to help you develop your own plan.  We’ll cover:

  • Who you are selling to
  • The “customer journey” that everyone takes (and you control!)
  • Where Mailchimp & Email marketing fits into this overall plan

…and then I’ll create the complete system that I’m going to build over the rest of the event (the one I build for all of my clients), including:

  • The emails I want to set up to be sent
  • The information I need to have in Mailchimp
  • The specifics of where and how that information should be stored in Mailchimp
  • The different ways I’m going to get the information into Mailchimp

…and the section will finish with a live Q&A for attendees. 

2.30pm (GMT) | 9.30am (EST)

Break – 15 minutes

2.45pm (GMT) | 9.45am (EST)

Mailchimp Set Up

Once you’ve got a plan, you actually need to set things up in Mailchimp… so this session will be a live walkthrough of creating and setting up a new, FREE account.  It will build on the planning & preparation session and demonstrate:

  • A brief guided tour of the Mailchimp set up (as it currently is – things change quickly around here!)
  • Setting up your Audience correctly.
  • Building Fields, Merge Tags, Groups and Tags.

The session will conclude with a live Q&A for those watching.

4.15pm (GMT) | 11.15am (EST)

Break – 45 minutes

5.00 pm (GMT) | 12.00pm (EST)

Data Capture

The biggest single issue that I see in the Mailchimp Answers Facebook group is how to use multiple forms effectively to track, segment and trigger automations.  The session is 100% devoted to that issue and I’ll cover:

  • How to ‘holistically’ view the ways people can get onto your audience.
  • GDPR, Consent and what you should/shouldn’t do.
  • The one thing EVERY point of entry to your audience should have.
  • Why Mailchimp’s own forms (apart from landing pages) should be avoided if possible.

Also, I’ll actually create, live, a number of specific “entry points” including:

  • Mailchimp Landing Pages (and how to make them more effective)
  • Embedding Forms in WordPress using the Free Yikes Easy Forms plug-in

The session will wrap up with a Q&A for live attendees. 

6.30 pm (GMT) | 1.30pm (EST)

Break – 30 minutes

7.00 pm (GMT) | 2.00pm (EST)

Creating Emails

Once you’ve got the data into Mailchimp, you obviously want to use it to send emails!  This session will focus on the actual emails you’re going to send and will include:

  • The different types of email and the ones you should always have in your account.
  • Templates – the right (and wrong) way to create an email.
  • Automations – the different types available and what you should/shouldn’t use
  • Campaigns – how to set up and dovetail with your Automations
  • Writing Emails – some general tips and advice on crafting an effective email campaign
  • Merge Tags and how they can work.

Also, I’ll be building, live, emails including:

  • A basic, branded template which can be used across the board for your emails.
  • A standard campaign
  • A number of Automations, including:
    • A ‘Welcome’ sequence
    • A “Proof/Confirmation/Delivery (PCD)” email

And a final Q&A session for all attendees 

8.30 pm (GMT) | 3.30pm (EST)

Break – 15 minutes

8.45 pm (GMT) | 3.45pm (EST)

 Live Question & Answer Session (VIP Only)

A live, 1 hour question & answer session for all VIPs where they can ask any outstanding questions they have about any aspect of the training and get the answers they need.

Including if I need to drop back into Mailchimp or WordPress and do more live demonstrations. 

Time to be Determined

Bonus VA/Agency Session

A special bonus session for anyone who works with other people’s Mailchimp accounts, covering all the key things I’ve picked up from working on client accounts as an Agency.

You may be thinking to yourself…

In developing this training course, I’ve asked lots of people what they thought of it… and some of the questions or concerns they may have…

…and here’s a quick list of the main things that were mentioned… to put your own mind at ease.

I don’t have the time…

The whole idea of the course is that it’s not meant to be a time vampire.  Ideally you’d attend each of the ‘live sessions’, but as they’re all recorded, you can watch them at a time that works for you.

Also, the course is structured so that it’s sequential, so you aren’t trying to do too much in one go…

…and finally, the course has a natural flow built in… what you do in one session naturally flows into the next session and so it’ll build on your knowledge each week.

I can’t tell you that the course will take no time at all… the only way to grow your business is to invest in it regularly, and this course is no exception… but it’s designed to feel “light” so you don’t feel it’s too onerous.

I’m no good with technology…

Not everyone is a techno-geek-god… which is why everything in this course is created with simplicity in mind.

The sessions are designed to be easy to follow and as I’ll be doing things live you’ll see everything I do as build things up…

…and since the training is fully recorded, you can watch at your own pace, pausing and replaying things if you’re not sure.

You’ll also have access to my “Chimposium Facebook Group” where you can ask me questions relating to course content.

The course is designed for you to succeed… the technology is there purely as a means to get you the right result.

This won’t work for my business, will it?

I’ll be honest, I’ve not tested every single type of business that could employ the system I teach and whether it’ll be appropriate to their marketing… so I can’t GUARANTEE it.

However, it is grounded fully in sound marketing theory (I’m a marketer first and foremost) and is structurally sound.

 …and so I’m 99% certain this is going to work for you, no matter your business – butcher, accountant, VA, garden centre, social media consultant… it’ll work.

Do I really have the ability to do everything in the course?

There is absolutely nothing in this course that can’t be achieved with a bit of time and effort.

I’ve been building these types of systems for several years and know that even the most conservative business owner can get things moving in the right direction.

…so no matter your level, you should be able to follow and implement things yourself.


“A Unique Combination”

I came to Robin as he was the go-to guy when it comes to MailChimp… little did I know that MailChimp was just the first step and his understanding of the bigger picture and the customer path was an area that he’s really been able to help with.

I achieved my first ever ‘5 figure month’ working with Robin and we’re continuing to develop my overall marketing strategy. Robin’s strategic insight coupled with the ability he can get his hands dirty in systems is a unique combination and ensures that those who work with him get the top line view, but practical, implementable advice.

Shirley Goodgroves

Owner, Two Birds London

Why Mailchimp?

So why are we using Mailchimp for this training?  There are a number of reasons which might be good to know if you’ve not used it before…

  1. You get the full functionality of the system for Free – One of the great things about Mailchimp is that you can use it (and use most of it) for Free!… in fact, for many, the only reason to actually pay for Mailchimp is to get access to chat support (but that’s what the world’s biggest user group – Mailchimp Answers is all about!)
  2. It’s the biggest player in the email marketing/marketing automation arena – which means that it’s robust, has the best chance to get your emails into someone’s inbox and is continually being developed.
  3. It’s perfect for small businesses – I’ll be the first to admit that Mailchimp isn’t the most advanced tool out there… but it does what 99% of small businesses need, without the bells and whistles, and is pretty easy to pick up and use.
  4. It’s easy to integrate with other tools – which means that if there’s something else you want to do, chances are it’ll play with Mailchimp very nicely.
  5. It’s not a dumb chimp – despite the fact that most of Mailchimp is free, it doesn’t mean it’s basic.  You can segment your database and automate within the free account.
  6. I know it ‘intimately’ – There isn’t a day that goes by that I’m not logged into Mailchimp for either myself or my clients… so chances are that if you’ve got an issue, I’ve probably encountered it!

The bottom line is that Mailchimp works… and works for pretty much any business that’s looking for help with building an email marketing system – and as such is the perfect tool to build a basic email marketing system with.

…and if you don’t currently use Mailchimp?

Well, this IS a Mailchimp training course, and so if you’re currently using another tool, the content won’t be applicable… but the purpose of the course is to show how, from a blank canvas, you can create a full system in Mailchimp – so if you do want to move over to Mailchimp, this course will give you all you need to know.

Your Expert Guide

OK… so why should you trust me on this (and I appreciate that it’s key you do if you’re going to get the results you need!)

My name is Robin Adams, and I’m the cheeky “thumbs-aloft” guy in the picture.

Cheesy right?

I know, but I kinda like it and if you ask those who know me, the image is pretty appropriate – positive, upbeat and passionate.

I’ve been involved in marketing my entire adult life (no kidding… I got a marketing degree back when there weren’t many places that actually did marketing degrees) and since then I’ve spent time in companies big and small, both agencies and corporate, developing my marketing chops (and a bit of sales too!). I’ve now racked up over 25 years experience.

Back in 2009, I started my own marketing agency, Perfect Blend, and since then have helped many small businesses get to grips with their Marketing, both from a strategy point of view but also from an actual technical implementation view.

I’m fortunate to be the perfect blend (hence the business name!) of “Marketer” and “Geek”, and as such can not just look at things from a top-level strategic point of view, but have the skills and experience to actually implement a lot of what I talk about – which is a pretty unique combo nowadays.

So what about Mailchimp?

Mailchimp is a tool I’ve used since 2009 and over the years, being a bit geeky, I’ve gotten under it’s skin to learn as much as you can about it.

In late 2015, I realised that there was an opportunity to niche down specifically into Mailchimp, offering support to businesses and individuals to help them get the more from their time.

I started running training courses as well as handling a number of clients Mailchimp accounts, and then, in spring 2016, launched Mailchimp Answers as a group on Facebook, to help others who were struggling with Mailchimp and a community of others who could support.  Since then, the group has steadily grown and now has over 8,500 members – it’s the worlds largest community of Mailchimp users! (If you are a Mailchimp user but not a member, you can check it out and join for free by clicking here). 

Mailchimp Partner Logo

My understanding and knowledge of Mailchimp continues to grow and in early 2019 I became a Mailchimp partner and am listed in the Mailchimp expert directory.  Mailchimp don’t let just anyone become a Mailchimp partner – only about 30% of applications succeed – so I was especially happy to get in!

Something else you should know about me…

One other thing you should know about me is that I’m a fully qualified Scuba Diving instructor, with nearly 1,000 dives to my name!

I qualified as an instructor in 2004, and although I’m ‘retired’ now, I’ve taught hundreds of people to dive and overcome their fears of putting their head underwater.

…but what’s this got to do the Mailchimp you may be asking?

Well, it’s given me a pretty useful structured approach to teaching… and bags of patience.

Trust me when I say that after you’ve tried (and succeeded) in convincing someone who’s actually afraid of water to put their head under the surface and continue to breathe through their scuba equipment…

…teaching people how to use Mailchimp isn’t that big of an issue!


So there you have it…

I’m genuinely passionate about helping people get the most from their marketing and it frustrates me to no-end when I see a business not taking advantage of an effective marketing strategy to help grow their business.

…and because of this, I decided that the best way to help as many people as possible was to create an easy to digest, effective and focused email marketing/Mailchimp training course – and that’s what the Chimposium is all about…

Quality focused content, with practical demonstrations, to help you get to grips with Mailchimp. 

“He really knows his stuff…

I started working with Robin in 2015 and since then he’s proved to be an essential part of my business.  When it comes to Marketing and MailChimp he really knows his stuff and he’s been able to not only help us build a marketing system that has increased our revenue, but develop a foundation to our business that will support us for many years to come

Tone Tellefsen Hughes

Clinic Director, Lucks Yard Clinic

IIt’s Not For Everyone

I’m a great believer that action delivers results… and that focused action delivers even better results.

…so if you want to attend the live training, watch the videos, learn a load of stuff, but not actually take action – that’s your call – but nothing will happen in your business and thus this training isn’t really for you.


if you want to get your hands dirty, learn a load of really valuable stuff, be prepared to share, be vulnerable, be held accountable by me and the others on the course… and GET THINGS DONE… then get on board… we’re waiting!!!

Robin knows his stuff on emails and marketing… he got me moving in the right direction quickly and accelerated my knowledge

Ash Taylor

Owner, In2Out Business

Where it is natural that any delegate to a Mailchimp course wants to be able to send an email, Robin’s approach is far more strategic and really challenges you to think about the best approach to manage your email list, how data reaches your mailchimp list, and then moves forward as to what emails are to be sent to this list and then how to craft that mail. Such an approach goes well beyond expectations

Andrew Nash

Owner, Sussex Promotions

What’s the Catch?

(because there’s always a catch… isn’t there?)

No catch… none at all…

I believe that to succeed, a business needs to be authentic and real – and that’s what this training is all about

The fact is, I’m not going to get rich from running this training… but I get a huge amount of pleasure when I see businesses who are struggling with their marketing, realise what they’re doing wrong and change course…

…and if a couple of them give me a bell after the course and say… hey Robin… can you do this for us… great 🙂

…but it’s about helping businesses be better at marketing and to use Mailchimp effectively… isn’t that what you want too?

So no catch… just 6 hours of quality, focused content days of focus to build an email marketing system with Mailchimp and turn your marketing around


Why you need to act NOW

Running a full day video training course is extremely intensive as they require me to not only deliver great content and knowledge, but in a very concise amount of time… and to get it right first time!

The fact that you’re viewing this page is an indication that you can start the course very soon, but the software I’m using has a strict capacity for attendees and I’ll be shutting the doors soon.

…and if you’re thinking “no worries, I’ll catch it the next time…” you might…

…but I’m not exactly sure when the next Chimposium will be – so it’s your call.

But, much more importantly, you’ll miss the chance to actually start implementing and getting results as soon as possible. 

My business coach often mentions an old Chinese proverb:

The best time to plant a tree was 20 years ago. The second best time is now.

So get off the fence… and plant your tree right now!

…a weight off my mind and a clear vision forward

Although I’d been in business for several years, and developed quite a successful business I was struggling to develop a coherent marketing plan.  

A few meetings with Robin cleared my mind and gave me a clear priority list of what I needed to do next (and also what not to do!).

It was a big weight off my mind and I now have a clear vision forward for my business, which has reduced my stress and helped me grow my business even further.

Robin’s ability to combine the broad strategic thinking with hands on implementation skills is a perfect combination.

Ellie Kelly

Founder, Buttons Parties

Do you get a Guarantee?

Most definitely.

I guarantee that if you watch all the sessions, implement what you learn in each session and build your marketing pillars, you will have a true understanding of what types of marketing work and when, and will have a system that will capture leads and help convert them into customers.

If for whatever reason, you disagree with this, then let me know within 30 days of the training day and you’ll receive a full refund from the course.


…but based on previous experience, the training is more likely to fundamentally change your business for the better.

What do you do Next?

There’s not much else to say… you just need to decide.  Are you in or out?

Just decide on which level you want to enter at and go for it!

If you’ve got any additional questions, feel free to email me – robin@chimpanswers.com – but I reckon you’ve got everything you need to make a decision.

I really look forward to seeing you on the training and celebrating your success as you develop your own email marketing system with Mailchimp.

Event Tickets

All Prices displayed include advanced pricing discount of $70 off list price. Prices will be increased at 5pm EST on Friday 3rd April

If you’ve any questions at all about this training, the content or how it works, please contact us directly – robin@chimpanswers.com 

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