Challenge Starts Monday 26th October
Attention All Mailchimpers, it’s time to grow your audience!
Capture more Leads & Grow using Mailchimp Landing Pages
The FREE 5 Day Mailchimp Landing Page Challenge
New leads are the lifeblood of any business
…but what’s the best way to effectively capture new leads and communicate with them?
Mailchimp Landing Pages are a fantastic way of targeting communication at specific people and getting them to take action.
If you’re not using Landing Pages in your marketing, you are missing out.
Leveraging Landing Pages will Supercharge your Marketing
Join Free Now
The Course starts Monday 12th October so sign up now to ensure you don’t miss out
By subscribing you’ll receive emails from us relating to Mailchimp and Marketing, and details of the 5 day landing page challenge. Your email will be managed in accordance with our privacy policy which you can here.
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Landing Pages – The Secret Formula to Success
Do you want to succeed in your marketing? The key is relevance.
Every single customer who buys from you has been on a journey… moving from not knowing you exist through to becoming your biggest fan.
They could have taken their trip in the blink of an eye… or they could have taken years to travel the path… but every single one of them has taken steps to become a customer.
Marketing is all about signposting and helping them on their journey… making it clear and easy for them to know what to do next.
…and one of the biggest tools a marketer has available in their box of tricks is RELEVANCE.
The Wrong Way to Market
Everybody knows that your Home page is the most important page on your website.
Well… it was… back in 2000.
Nowadays, your home page acts like a road sign… confirming you’re on the right road and letting you know how to get to where you want to.
…but if you already know where you want to go, because you clicked on a specific link talking about a specific thing, why do you need to visit the home page?
You just want to go to the specific page directly… you don’t need additional help.
That’s why using Landing Pages is so important with your marketing, because they are relevant to the link that someone clicked.
The Right Way to Market
In almost every aspect of online marketing (all bar SEO), you control the click.
If you’ve a live event, you are the one giving them a link to a specific product you’re showcasing.
If you’re running paid ads on Google or on Facebook… the link that appears next to the ad is chosen by you.
In Email and Social… the links are all put there by you.
…and because you control the link… and the message that’s next to the link… you can ensure that the page they visit when they click the link is relevant to the message!
…meaning they’re more likely to read what’s behind the link…
…and more likely to take the action you want them to take.
Strategically using Landing Pages as part of your ongoing marketing is essential to success, because they mean more relevance to the person clicking… which generates you better results
Stop sending people to your Home page – you need to be using Landing Pages in your marketing to get better results.
The ability to create tailored, relevant landing pages which capture people’s emails is one of the most powerful tools a business operating online has.
The 5 day Landing Page challenge is the perfect way to learn about Mailchimp’s own Landing Page tool… and how to use it to start growing your list.
It doesn’t matter if you pay for Mailchimp or are on a free account, new contacts are the lifeblood of your marketing and landing pages are the #1 way of generating them.
How we’re going to understand and build Landing Pages in Mailchimp
There are a set number of steps that you need to go through to understand Landing Pages and how to build them, and over a 5 day period I’ll guide you through all the steps you need to take to grow your audience.
What you get:
- A daily email linked to a video which covers the topic of the day and shows how you can do it yourself with a screen capture.
- Access to a special Facebook group purely set up to support the challenge where you can ask questions and share your results with the others.
- Time limited access to the mini-course where all the videos are stored, so you have time after the course to refer back and watch things again.
At the end of the week, you’ll have an understanding of what a landing page is, what it can do for you… and have built one to use with your business.
Every single Mailchimp user can benefit from using Landing Pages…
and every time you use one, your increasing the chances your database will grow and so will your business.
Robin knows his stuff on emails and marketing… he got me moving in the right direction quickly and accelerated my knowledge
If like me, you know about these tools but are wary of using them, or believe they're too complicated, you MUST go on a workshop with Robin. He will guide you and lead you by the hand to the point where, like me, you are chomping at the bit to do more! He uses real live examples, not theory and is an expert in his field
Over the 5 days, we’ll be looking at the steps you need to take to build your landing pages for your business.
We’ll cover context so you understand how and when to use them, and go through the steps you need to take to not just build one… but build several for your business.
Here’s the daily plan of what we’ll be doing….
Day One – What is a Landing Page?
Day 1 is all about understanding what your Landing Page is going to do and where it fits in with your overall marketing activity
Day Two – Creating a Core Template
Getting to grips with the options Mailchimp gives you is the Day 2 objective… along with building your base template which you can use again and again
Day Three – Building Supporting Pages
If you are signing people up, you need a thank you page – on Day 3 we’ll show you how to build one (and any other pages you might need)
Day Four – Building your Landing Page
It’s time to build your landing page – Day 4 will cover all you need to know about building a page that works for your business
Day Five – Capture & Conversion
You build a landing page with one objective, to either get data or a sale – Day 5 focuses on that element and will show you how to do it
Day Six – Special Bonus SessionGetting the data is one thing… using it is another… which is what we’ll start thinking about in the special Day 6 Bonus Session
Robin was a fantastic presenter and knows Mailchimp inside and out. This is the course if you're looking to get started or want to have a better understanding of what Mailchimp can do for your business.
Where it is natural that any delegate to a Mailchimp course wants to be able to send an email, Robin's approach is far more strategic and really challenges you to think about the best approach to manage your email list, how data reaches your mailchimp list, and then moves forward as to what emails are to be sent to this list and then how to craft that mail. Such an approach goes well beyond expectations.
Your Expert Guide
OK... so why should you trust me on this (and I appreciate that it's key you do if you're going to get the results you need!)
My name is Robin Adams, and I'm the cheeky "thumbs-aloft" guy in the picture.
Cheesy right?
I know, but I kinda like it and if you ask those who know me, the image is pretty appropriate - positive, upbeat and passionate about what I do.
I've been involved in marketing my entire adult life (I got a marketing degree back when there weren't many places that actually did marketing degrees!) and since then I've worked in companies big and small, both agency and corporate, developing my marketing chops (and a learning a bit of sales too!). I've now racked up over 25 years experience.
Back in 2009, I started my own marketing agency, and since then have helped small businesses get to grips with their Marketing, both from a strategy point of view but also from an actual technical implementation view.
I'm fortunate to be the perfect blend of "Marketeer" and "Geek", and as such can not just look at things from a top-level strategic point of view, but have the skills and experience to actually implement a lot of what I talk about - which is a pretty unique combo nowadays.
So what about Mailchimp?
Mailchimp is something I've used since 2009 and over the years, being a bit geeky, I've really gotten under it's skin to learn as much as you can about it.
In late 2015, I realised that there was an opportunity to niche what i do down specifically into Mailchimp, offering support to businesses and individuals to help them get the more from it.
I started running training courses as well as handling a number of clients Mailchimp accounts, and then, in spring 2016, launched Mailchimp Answers as a group on Facebook, to build a community of users who could help others who were struggling with Mailchimp. Since then, the group has steadily grown and now has over 9,000 members - it's the worlds largest community of Mailchimp users!
My understanding and knowledge of Mailchimp continues to grow and in early 2019 I became a Mailchimp partner and am listed in the Mailchimp expert directory. Mailchimp don't let just anyone become a Mailchimp partner - only about 30% of applications succeed - so I was especially happy to get in! I've also completed their certification course too!
Something else you should know about me...
One other thing you should know about me is that I'm a fully qualified Scuba Diving instructor, with nearly 1,000 dives to my name!
I qualified as an instructor in 2004, and even though I'm 'retired' now, I've taught hundreds of people to dive and overcome their fears of putting their head underwater.
...but what's this got to do the Mailchimp you may be asking?
Well, it's given me a pretty useful structured approach to teaching... and bags of patience.
Trust me when I say that after you've tried (and succeeded) in convincing someone who's actually afraid of water to put their head under the surface and continue to breathe through their scuba equipment...
...teaching people how to be effective at Marketing and to use Mailchimp isn't that big of an issue!
So there you have it...
I'm genuinely passionate about helping people get the most from their Marketing & Mailchimp and it frustrates me to no-end when I see a business not taking advantage of an effective marketing strategy to help grow their business.
Join Free Now
The Course starts Monday 12th October so sign up now to ensure you don’t miss out
By subscribing you’ll receive emails from us relating to Mailchimp and Marketing, and details of the 5 day landing page challenge. Your email will be managed in accordance with our privacy policy which you can here.
Unsubscribe at any time.
FAQs
Frequently asked questions about our activity?
Yep… there are always questions – I’ll put the key ones here and if you’ve got one that isn’t covered – why not drop me a direct line and I’ll do my best to answer!
How long do I have access to the videos?
Access to the videos is permanent… you sign up once and you’ll always have access to the so you can refer back whenever you need
Will the videos be updated?
Mailchimp is constantly evolving, which is why the videos will be constantly updated to ensure they stay relevant to the system
How much does it cost?
The basic cost to get access to the videos is £0!… FREE, Nada, Nothing…
No answer to your own question? Ask us directly...
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