Chimp Chats – Episode 8

Segmentation – Tags and Groups

Struggling to understand who your customer actually is?...and what motivates them?
Use this FREE Customer Avatar Worksheet to develop your marketing activities with a specific person in mind and ensure you know what to say and where to say it - Download it now!

Successful marketing is NOT about treating everyone the same, it’s about identifying groups of individuals that have things in common and treating each of these groups differently. Saying different things to them, showing them different images, selling them different products.

Segmentation is the essence of successful marketing. Sending the right email, to the right people, at the right time, is key to success (and by success we mean an engaged audience-people that open, read and respond to your emails).

In order to do this we need a way to identify people’s individuality…The way Mailchimp help us to do this is with Tags and Groups.

In last week’s Chimp Chat we talked all about: Segmentation – Tags and Groups

Find out more about:

  • What the difference is between Tags and Groups
  • When to use them
  • Why to use them
  • How they can improve your marketing strategy

Watch Chimp Chat Episode 8  – Segmentation – Tags and Groups👇

Head over to our Youtube Channel to see previous episodes and subscribe so you don’t miss a thing.

Want to learn more about segmentation in Mailchimp?

Here’s some past blogs to help

Chimp Chats are live every Friday at 12.30pm (UK time). Episode 9 is on Friday 23rd July 2021 and will be all about: Landing Pages

Have a question you’d like Chimp Chats to answer? Let us know at

Robin Adams

Robin Adams

Robin Adams is a business owner who is passionate about helping businesses build effective marketing systems that work and don't waste money. Having a lifetime of Marketing experience (he's got a degree in Marketing before there were degrees in Marketing!) and having worked for big and small businesses and both client and agency side, he understands not only the theory, but the systems that are required to underpin everything.
51% marketer and 49% Chimp, Robin is the main man behind and the Mailchimp Answers Facebook Group - the world's biggest Mailchimp User Group. Connect with him on Linkedin.


Submit a Comment

Your email address will not be published. Required fields are marked *

Join Our Troop

Like this article? Subscribe now to receive free tips and resources on Mailchimp and marketing.

Your email will be managed in accordance with our privacy policy which you can view here. Unsubscribe at any time.

The Mailchimp Fundamentals

There are some things that are 'Fundamental' to doing Mailchimp the right way.

We call them 'The Fundies

Join the World's Biggest Mailchimp Community

The Mailchimp Answers Facebook group is the world's biggest Mailchimp community

Everyone has Questions

Understand the 10 most asked questions about Mailchimp... and get the answers to each of them.

A short video course with screen captures of the 10 most popular questions about Mailchimp.