Cleansing an existing Mailchimp system

If you want to ensure your emails have the best chance of being delivered and you’re not paying more than you need to on Mailchimp, then you need to keep your audience clean.

Chimp Answers have helped many business owners clean up their database through effective re-engagement activity, saving them money and improving the chances that their emails will get into the inbox. 

Three things to know…

If you’re considering getting Chimp Answers to clean your database, here are answers to the top 3 questions we get asked about this service, to help you understand how it can help your business.

Can't I do it myself?

Depending on the size of your audience, you can go through a cleansing process yourself, but there are “traps” you can fall into if you’re not careful and the bigger the audience the bigger the traps – we avoid the traps and manage the process for you

Why should I clean my Mailchimp Audience?

A key part of deliverability is how engaged people are to the emails you send. If you’ve lots of email recipients that aren’t opening, this is a signal that you’re not a good “emailer” and so your chances of hitting the inbox reduce – so you need to keep your list clean

Who should I clean from my Audience?

We work with you to identify the characteristics of those who are likely disengaged. There is no set formula because every business and email list is different. Once we know who is a “zombie” and who isn’t, we can start targeting them with specific activity

It’s time to address your Zombie problem

Email marketing only works when you know that your email has a chance of being read – in other words, it needs to be actually delivered to someone’s inbox. If it doesn’t get there, what was the point of sending it in the first place.

One of the key factors affecting ‘deliverability’ is the relationship existing subscribers have with your emails. If they’re not opening them regularly, then this is a sign to the inbox providers that your emails aren’t very good – and makes it less likely they’ll hit the inbox. If you have too many “Zombies”, people who are on your list but aren’t opening any emails, this can have a big impact on your deliverability, plus they’re people who you are paying for in Mailchimp, but who aren’t actually reading your emails.

Cleaning your list is one of the best ways of avoiding paying too much and ensures that the emails you send have the best chance of hitting the inbox.

Chimp Answers has helped multiple businesses identify their Zombies and then develop campaigns to “kill or cure”, so those who aren’t interested get removed, and those who are re-engaged – and because we’ve done it lots of times, we understand the pitfalls and challenges of the process, protecting you and your most valuable business asset – your database.

If your list has a rampant Zombie problem, then why not drop us a line or book a call and see how we can help clean it up, save you money and increase the chances of your email hitting the inbox.

Where it is natural that any delegate to a Mailchimp course wants to be able to send an email, Robin's approach is far more strategic and really challenges you to think about the best approach to manage your email list, how data reaches your mailchimp list, and then moves forward as to what emails are to be sent to this list and then how to craft that mail. Such an approach goes well beyond expectations.

Andrew Nash

Owner, Sussex Promotions

Robin knows his stuff on emails and marketing… he got me moving in the right direction quickly and accelerated my knowledge

Ash Taylor

Business Owner, The Implementation Coach

Fancy a bit of DIY?

If you’re thinking of doing this yourself, these articles might help…

Why Choose Chimp Answers?


We're Approved Mailchimp Pro Partners, so you can be assured we know our stuff



This is not about vanity, this is about results. Our projects deliver every time


We've glowing reviews and feedback from all of our clients on their experience.

How it works

When you contact us to discuss your Zombie problem and we take comprehensive notes and ask lots of questions to make sure that we understand your specific requirements, your existing business and the relationship you have with your database.

We’ll then come back to you with a specific proposal on how to move forward, along with some initial costs and then, subject to approval we go through a clear process to help tidy up and clean your database:


The first step is to complete a full audit of your Mailchimp account.  We call this a Mailchimp Medical and it gives us the details of everything that’s going on, both in terms of stuff you know, but also stuff you maybe didn’t know. Before we can start any rebuild, we need to know what exactly the existing state of the account is – that way we can keep what works and change what doesn’t.


The next step is to review the medical results and then sit and plan the project out in detail. This usually includes a 90 minute Email Systems Planning (ESP) Meeting, where we combine our knowledge of Mailchimp & Marketing with your knowledge of your business to sketch out the specifics. 


From this initial discussion and sketch we create a detailed implementation plan and fire it over to you for review. This will be fully costed up, and if you decide you want to proceed with doing the project yourself, or have other resource available, this plan can be implemented with our involvement.


Most of our clients are however, happy for us to proceed, so we can then dive into the project and make it happen.  We will still come back to you for content/images to populate the system, but we’ll do all the heavy lifting – and once done, guide you through the system in a comprehensive wrap up meeting.

 Pricing & Timing Guidelines

To give you a guide for the potential timings and costs involved in an audience cleansing project, it usually takes a couple of weeks to plan and set up and then the actual list cleansing takes place over a 4-5 week period. We then review and discuss the results and any next steps.

A ‘typical’ audience cleansing activity, depending on the size and complexity of the account will cost between $350 (£275) and $650 (£500) to complete. Of course, this will be fully costed out before we start so you’ll be clear up front what the actual cost will be. 

"…if you're looking for experts in how Mailchimp works, ChimpAnswers are the people to go to!"

I'd managed to upload my mailing list to Mailchimp and create a lead magnet PDF relevant to my business but I couldn't work out how to connect the landing page on the website to Mailchimp to receive the lead magnet automatically.

Initially, ChimpAnswers was just going to sort this out for me but the scope of the work grew to encompass my wider marketing objectives and how to engage with these new leads in order to sell more hypnotherapy sessions to them.

ChimpAnswers created an automated welcome series to maximise the customer journey and knowledge of my services and provided prompts for me to create content for the automated emails.

"This simple but valuable set up has given me the confidence and ability to duplicate the process in the future for new lead magnets."

Heather Hall

Founder, Heather Hall Hypnotherapy

Book A Discovery Call Today

If you are thinking about cleaning your audience and you want to have a chat with us about how we could do this, then why not book a discovery call with us to see how we can help you.

Just pick a date and time and we can spend 30 minutes discussing your challenges and how we can help.

Not based in the UK? read this…

Chimp Answers are based in the United Kingdom, but we help Mailchimp users all around the world. To avoid any confusion or disappointment, please make sure you adjust the time zone setting to your own time zone before making the appointment. This ensures the appointment is valid and we can get straight into things…

Any Questions?

We've tried to cover every base regarding Mailchimp optimisation, but if we've missed something or you want to know more before taking the next step, why not get in touch.

If your actively considering working with us in some capacity, why not book a chat with us.  Just click here to get started.

If you just want to fire us a quick email about this option, then use this form and we'll do our best to get back to you as soon as we can.


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