Adam Holden-Bache joined us this week to chat about what he will be presenting in October’s Chimposium event as well as lots of other juicy info…As usual in this interview series, we asked Adam the same questions we have asked all our guests including….What do you love and loath about Mailchimp, what are your Top Tips and what are you going to teach us in your Chimposium presentation ‘Data: A Marketer’s Goldmine. How to effectively manage subscriber data in Mailchimp’?

Here’s a quick look at what we talked about:

• Being in the email industry most of his working life
• How email has changed over the last 20 years
• The ease of Mailchimp
• The benefit of being a Mailchimp Pro Partner
• The limits of Mailchimp templates
• Why you should ABCD (always be collecting data)
• Why you should nurture non-customers before selling to them
• And much more…

Adam currently serves as Director of Email Marketing at Enventys Partners, where he oversees the email marketing strategy, production, execution and analysis of email marketing campaigns. Adam is also the author of ‘How to Win at B2B Email Marketing: A Guide to Achieving Success. You can find out more about Adam here.

Watch Chimp Chat Episode 17 – How to Effectively Manage Subscriber Data in Mailchimp

Head over to our Youtube Channel to see previous episodes and subscribe so you don’t miss a thing.

Want to learn more about email marketing strategy?

Here’s some past blogs to help

• Mailchimp- Groups or Tags
• What to do with Unsubscribes and Cleaned Emails
• Why Consent is Important in Marketing 

Chimp Chats are every Friday at 12.30pm (UK time). Episode 18 is on Friday 24th September 2021 

Have a question you’d like Chimp Chats to answer? Let us know at robin@chimpanswers.com