One of the key factors affecting ‘deliverability’ is the relationship existing subscribers have with your emails. If they’re not opening them regularly, then this is a sign to the inbox providers that your emails aren’t very good – and makes it less likely they’ll hit the inbox. If you have too many “Zombies” (people who are on your list but aren’t opening any emails) this can have a big impact on your deliverability, plus they’re people who you are paying for in Mailchimp, but who aren’t actually reading your emails.

Cleaning your list is one of the best ways of avoiding paying too much and ensures that the emails you send have the best chance of hitting the inbox.

In last week’s Chimp Chat we discussed my favourite subject: Email Zombies and how to manage them

Find out more about:

• What a zombie is
• Why they’re a problem
• What you need to do with them

Watch Chimp Chat Episode 6 – Email Zombies and how to manage them 👇

Head over to our Youtube Channel to see previous episodes and subscribe so you don’t miss a thing.

Want to learn more about Zombies and cleaning your audience?

Here’s some past blogs to help

• What to do with unsubscribed and cleaned emails in Mailchimp
• The Importance of a Clear Out
• Why Consent is so Important in Marketing

Chimp Chats are live every Friday at 12.30pm (UK time). Episode 7 is on Friday 9 July 2021 and will be all about: The first 100 – Getting started with email marketing

Have a question you’d like Chimp Chats to answer? Let us know at robin@chimpanswers.com