Chimp Chats – Episode 3

Deliverability – avoiding the spam folder

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The #1 Question (just above issues with forms) in the Chimp Answers FB Group is “my messages aren’t hitting the inbox” – in other words – Deliverability.

Did you know that 85% of the world’s email is spam? If that number is true then, “how can we avoid it Robin?” I here you cry.

Mailchimp extraordinaire Vicky Glass joined me over on Chimp Chats where we talked about deliverability and how to avoid that dreaded spam folder. We also talked about the new iOS update and the impact it’s likely to have on your deliverability stats.

By the end, of the chat we hope you’ll know more about:

  • The One thing EVERY Mailchimp account should have set up.
  • Why you shouldn’t read into test email performance.
  • Why it’s not Mailchimp’s fault, it’s your fault!

Watch Chimp Chats Episode 3 – Deliverability, avoiding the spam folder here 👇

Head over to our Youtube Channel to see previous episodes and subscribe so you don’t miss a thing.

Want to learn more about Deliverability?

Here’s some past blogs to help

Chimp Chats are live every Friday at 12.30pm (UK time). Episode 4 is on Friday 18 June 2021 will be all about Email DesignHow to make an email look good.
Have a question you’d like Chimp Chats to answer? Let us know at

Robin Adams

Robin Adams

Robin Adams is a business owner who is passionate about helping businesses build effective marketing systems that work and don't waste money. Having a lifetime of Marketing experience (he's got a degree in Marketing before there were degrees in Marketing!) and having worked for big and small businesses and both client and agency side, he understands not only the theory, but the systems that are required to underpin everything.
51% marketer and 49% Chimp, Robin is the main man behind and the Mailchimp Answers Facebook Group - the world's biggest Mailchimp User Group. Connect with him on Linkedin.


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